The Hook Up Tackle specializes in offering the world's premier fishing tackle at great prices and with outstanding customer service. We travel the world to find the latest and best gear available for die hard fishermen. We carry one of the largest inventories of bass fishing lures in the country, and offer expert advice and fishing insight unlike anyone else. Our company is family owned, and we treat every customer like part of the family. We appreciate the opportunity to earn every customers business. We carry over 20,000 different items from 200+ vendors, and are constantly on the search for new and innovative tackle. We have a huge selection of fishing rods and reels and full line equipment for bass fishing and fly fishing, as well as hard to find baits and specialty items not found anywhere else. Our site features real time inventory, so you can order in confidence and know your gear is in stock. We ship quickly and in most cases (any order over $50) for free so you get your tackle fast so you can catch more fish!